Complex data. Ever changing technology. Vast sets of rules and regulations. Yes, the healthcare industry can be a challenge. But, as you will know, it’s also very rewarding. Healthcare is all about understanding your audience. More specifically: connecting to HCP’s and patients. Maybe even about making the world a little brighter.
It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives. Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.
Create better products, faster. Use a design sprint
A Design Sprint is a 5-day process for rapidly solving big challenges, creating new products, or improving existing ones and answering critical pharma and healthcare business questions through design, prototyping, and testing ideas with users. Working together in a sprint, you can shortcut the endless debate cycle and compress months of time into a single week.
Design Sprints are the fastest way to find out if a product is worth developing, if a feature is worth the effort, or if your value proposition is really valid. You can run Design Sprints on business models, work processes.
Healthcare companies struggling to innovate are too precious about their products. Companies the size of Google release products just for the sake of collecting feedback for another product. The more products they release, the faster and better at producing and releasing they get. If you want to play the game — you need to release products or brands faster and iterate even faster. Stop releasing monster products with all the companies’ expectations hanging on their success. If your product fails, kill it, take the learnings and move on.
Don’t invest months of time, invest a week.
At BRONS + TEN KATE, we’ve run sprints with pharma and healthcare companies to help them enter new markets, design new products, develop new features for users, define marketing strategies, and much more.
Start small, think big, act fast.
The Design Sprint is essentially a 5-day intense hackathon. On Day 1 we work in person with you, the client, to define the challenges and scope of the week. Day 2 is about deciding what challenges to prototype. Day 3 is about rapidly building the high fidelity prototype, which is then tested with real users on Day 4.
What happens after a Design Sprint?
Once you have a tangible representation of your product in your hand, and real user insights to guide your next steps, making decisions becomes a lot easier. You could use a second sprint to iterate and polish the idea, bringing it very close to production and implement-ready.