Life with diabetes is anything but a normal one. Our client therefor wished to support patients in the best ways we can imagine. They challenged us to come up with new ideas at the time a new type of medication was launched.

We took benefit of something everyone wears with them these days: their smartphone. By making use of the techniques these devices offer, such as the step counter, health kit and timers to remember injection moments, we really had something smart and practical to offer to make patients daily life a bit less of a hazzle.

An iOS and Android app available directly from the app stores. Supported with a website, explanimation and brochures it became an attractive package for both patients and HCP’s.