Our client had the idea to re-create the traditional anatomic posters and offer them in exchange of a personal visit, but how to create an effective direct mailing that catches the eye and leads to high number of responses when an HCP receives so many mailings already?

By using ‘minimal’ approach in both of them, we have a powerful concept that attrackts the attention of many.

In total we illustrated 5 different posters, connected to 5 direct mailings that each had an outstanding response rate.