Flu is not so bad… An awareness multi-channel campaign on light hearted thinking about flu.

SOLUTION

Not by showing fearfully animated bacteria, but with a positive and honest attitude instead.

The idea is to share the most common reasons why people are not vaccinating, and reply on them why that is not so smart. The message: vaccination is the most effective protection against flu.

RESULT

To take the campaign to the next level, we ask people to share their flu expression through Instagram.

As if it is the vaccination itself, we generate a colorful filter. All photos combined,show a positive interpretation of flu. Funny, even though we’re having a serious message to tell. #protectyourselfprotectothers